Briar Craig is the associate professor of printmaking at the
University of British Columbia Okanagan. He focuses primarily on screen
printing, and has a love for typography and text that he incorporates into his
work.
Recently we got together to talk about print making, art
books, and topography:
JB: You have said before that print making is making a
number of originals instead of copies, can you tell me about that?
BC: It’s a difficult distinction to make when you are
talking about text because of course once you’ve got lead typeset you can print
forever and it’s really not going to wear out very easily, so you can print
unlimited things where as print making does tend to be about the limited
edition in a way. From my perspective anyway. Certainly I have the capability.
The technology we use in screen printing for example, is capable of printing
thousands of things, but why would you do that? I think there is a kind of fascination
with printing technology in terms of printing text. I mean there is a
fascination about printing whatever number you need and, because you tend to be
printing one thing at a time, it’s not filled with different colours and things
like that. It might be, but it doesn’t tend to be. Once you get the type set,
or the litho plate exposed, or whatever you can just print until you get the
number you want. Whereas with layering prints, to make images you start with a
certain number of pieces of paper and you print all the black or all the yellow
or all the red or all the blue and then once those are done and dry then you
print the next colour and if you screw up that one’s gone. It’s just out. So,
if you start with 10 sheets of paper you might end up with only three prints
that turn out and the other seven might have failed for one reason or another.
So, the process itself of building images does tend to foster a limited edition
kind of mentality because there is no way you could start with a thousand
sheets of paper. Not only would it be expensive, where would you put them as
they were drying? Whereas with letter press stuff, it tends to come off the
press almost dry, so you can stack things if you need to. I mean, it’s not the
ideal thing to do but it can be done.
JB: That said about print making, how do you feel about art
books? Because there is this whole movement towards the book as art, or art
books, do you think of them as originals or do you think of them as copies?
BC: Well, again, I think that it’s multiple originals. I
mean, even when we talk about multiple originals in print making there is
idiosyncratic differences between them all. There is also a thing called the
“edition varie” [edition Ver-y-Ah] where you can have a hundred images that
have the same component parts, but they are all put together maybe slightly
differently, or the colours change, or there’s a shift in some way. I tend to
think of the book as that. If you print a limited edition of 10 books, or 400
books they’re all going to be slightly different but they really contain all
the same information. So, I see them as the same.
JB: Would you number the books as one print run even if the
colours were different and that sort of thing?
BC: You could, yes. Some limited edition books are
editioned. I mean chapbooks, and things like that. They aren’t printing massive
numbers. I don’t know if they are editioning them, but I still see them as the
same as a print. I think a lot of the same interests are shared between
publishers, people who are making limited edition books, and print makers. We
are interested in the feel of it. We’re interested in the look of it. We’re
interested in how inks sits on paper and all those things are aesthetic
concerns that I think the artist and the book designer all share. We all share
paper and we all share ink, and pressure to some extent. Those things have very
visible manifestations and I think those are the things being honoured now more
than they were maybe 20 or 30 years ago.
JB: Yes. It’s like you were saying earlier about the
difference between the desire to imprint or not imprint the paper with the
printing press changing over time and as we have moved to the digital, the
desire for that indentation that comes from using lead type has become popular
because it equates to authenticity. I’m just trying to collect my thoughts
here, I haven’t done much in the way of interviewing before and I am fairly
non-linear thinker.
BC: That’s a good thing. Because I am so linear as I am sure
you can tell and I think you have to be when you are dealing with a process
oriented thing but I think that print making is about understanding the process
and feeling the process rather than memorizing a recipe. It’s not like once you
do this, then you do that, then you do that, once you get it you just do those
things and you don’t really think about it in a linear way. It just makes
sense.
JB: Kind of like how you might use a poetic form and within
that form you can just go with it and do whatever you want, but there is still
a method?
BC: Yeah and you can throw out the rules and say ‘well I’m
going to try this different way’ or ‘I’m going to reverse these two steps and
see what happens’. As long as you understand what those steps do you can go
back and fix things if you have to and sometimes I think that it is really just
fun to play with the materials and see what kind of accidents happen. As an
artist making images I do tend, I am sure you have heard me talk before about
this before; I have said this before; I am in collaboration with the process. I
am not sure that painters, drawers, sculptors feel as in collaboration with
their process. Lithography in particular can do awful things to images, it can
also totally change your intentions, but if you are open to seeing what happens
through that it might better than expected, and it also gives you something new
to work with, something unexpected to work with. That’s what keeps it
interesting.
JB: Would you consider it more avant-garde than other art
forms? Like moving towards enjoying the process more than your desire for the finished
product?
BC: It’s funny. I think one of the slams against print is
that it is so technical and you have to know beforehand what it’s going to turn
out like and I don’t believe that to be true. I think that if you think you
have got an idea in your head and you’re going to make it then yeah it is going
to be a technical struggle to make the process do exactly what you want but and
in some ways it is kind of a weird thing in school because we have to teach
people from that perspective at first, you have to take control of this. But once you have control of it once you
understand it, it’s not bad to sort of screw with it a little bit and see what
happens because then every stage of the development of an image is something
that you are having to figure out and that keeps the creativity alive. A painter
might say every brush stroke has to be creative. Well, yeah we have to be
creative too but we also have to think in layers so we have to be creative
every time we’re making an image for every layer. So, I don’t see the process
as somehow imposing something on us. It is a collaborator and it is something
that likes to mess with us sometimes and sometimes it does exactly what you
want and you’re thrilled. Then other times it’s like whoa what the hell
happened there? But, hey, that’s kind of cool. Or oh my God, I have to start
again.
JB: I just relate it all back to poetry so often because
that is what I do, and I think that it’s totally like that. I mean thinking of
the poem as being a separate entity or like having its own kind of personhood
and you just kind of explore that.
BC: Yeah. I can’t imagine knowing what exactly what
something is going to be and then taking the two weeks to a month to make it be
exactly that. How boring would that be! My work is really controlled in a lot
of ways, I do have a pretty good idea of how it’s going to turn out but I’m
really more interested in the nuances of the things that don’t go the way that
I expect and the scrambling you have to do to make that still work, because
once you have invest 4 weeks in an edition of 10 prints and something doesn’t go exactly the way you
expected you have to figure out how to make that work so that you can still
live with it.
JB: It’s definitely not like at that point you can scrap the
whole thing. As a lover of type and typography do you ever see yourself
incorporating pressing (with or instead of screen printing) into your work?
BC: It’s more of a scale issue right now. Screen printing
allows me to print very larger in a very small studio like we have, whereas
letterpress is really made for things like small posters. They’re not really
made for gigantic things, and that’s where my interest tends to lie. In larger
scale. I think it’s maybe because I am large too. In the end when I stand back
and look at a print that is really large, I stand back and I think ‘oh, wow,
yeah, that’s really nice’ and when I hold up some little thing, and I go ‘oh
look what I did’, I feel like an idiot. But having said that too when I was in
Regina over this sabbatical, they were just donated this past year, a fair
number of wood type and metal type at a very large size and so I was printing
off entire alphabets just to have a visual record of the imperfections in the
alphabet. I printed a light version of each and I printed a dark version of
each and a kind of a scrappy in between version. Now, I am able to scan those
and I will be able to use those to make whatever size text that I need for
screen prints, so that I will have the visual qualities of the letter press,
but it will be printed through screen. I won’t get the embossing sadly.
JB: I know people can build their own font. Would you ever
consider building like giant font sets?
BC: We’ve got this laser cutter now, and it engraves things,
so if we can get some wood, good enough quality wood we could engrave wood
type. Storage is always the issue, but yeah I am totally keen on that.
JB: That’s so awesome.
BC: Yeah, when I was at Don Black Linecasting (
http://www.donblack.ca/) in Toronto a couple
of years ago, he, or they, were so excited by this company in the states that
was cutting wood type again and they were doing it with a digital router, but
now the laser cutter seems like it’s way easier to get absolutely precise edges
and things.
JB: Then you can do whatever kind of font you want, as well.
BC: Yeah, and it doesn’t have to be on a perfect piece of
wood as well. As an artist I am more interested in the imperfections of a
surface whereas buying new font they are more interested in having no
imperfections on the surface because they will get dinged up over time. I would
just get crappy wood so whatever you have on the surface of that crappy wood is
what you end up printing and that’s kind of cool too.
JB: So, my next question then is, what’s your favourite
font? I know we talked Helvetica at one point.
BC: Well, I’m in awe of Helvetica just for its clarity. I
know that, what is it? Arial, is the windows versions of Helvetica but it’s not
as nice. There’s something about it that just seems a little wrong. I’m not
even sure I can really say what. So, I am in awe of Helvetica and for certain
things like labelling, shipping labels and things like that Helvetica is the
best because it is so easy to read. I have to say boring as it sounds Times New
Roman. But Garamond is my all-time favourite because it really feels old.
JB: What is that you like about Garamond as a font that you
relate to verses Helvetica which is great for shipping and packing and clarity?
BC: There is something about a kind of nostalgia to it. It
feels old, it’s much more cursive. It’s a serifed font and the little loops and
bends on the bottoms of the letters have a really nice almost scriptive feel to
them. So, for me it’s clarity with the flair of the handmade somehow.
JB: How do you feel about people that might say that
Helvetica is like the serial killer of fonts?
BC: (Laughs) Well, I think the criticisms we level are reflections
of our inner selves. I have never heard anything about that! Then again, I do
remember seeing a couple of years ago there was a documentary about Helvetica
out and it was on PBS and it was two hours of just font, Helvetica in it’s
different forms and I remember I had never realized that there were so many
different forms!
To see Briar’s artist statement visit: http://www.ubc.ca/okanagan/fccs/faculty/bcraig.html